The world doesn’t care that Donald Trump is taking aim at the Zebra, or what a story it is, a source familiar with the situation said.

Zebra is a brand of photojournalism company that has had a difficult time getting traction in the U.S. due to the Trump administration’s crackdown on foreign reporters, but the company says it has a plan for the future.

A spokesman for the Zabell Company said on Monday that Trump has made it clear he doesn’t support the company’s brand and its “brand is going to stay strong.”

The brand is also in talks to sell its business to a U.K. buyer, the spokesman said.